Thursday, August 27, 2009

DNNZ 09 Forum

The Digital Now New Zealand (DNNZ) ‘09 forum [www.digitalnownz.co.nz] at Sky City on Tuesday September 22 will look at how the online space is being transformed by digital technology, interactive media and collaboration. The essence of building brands is now about learning to let go rather than tightly controlling marketing messages. DNNZ will examine the tools and strategies at the heart of the collaborative digital arena. Today’s marketers and PR professionals need to harness the value of well-placed connections and maximise the value from ‘stakeholder webs’ and other online communities as commerce shifts from marketplace to marketspace.

Put together by Google, JML Communications (an affiliate of Hill & Knowlton), Y&R, G2, TNS and Research International DNNZ ’09 will help marketers and anyone involved in the digital space get the latest understanding and thoughts on the rapid change occurring in the digital landscape.

Please see www.digitalnownz.co.nz for more information.