tag:blogger.com,1999:blog-64143056658036270382011-12-20T12:25:57.153+13:00Based in Auckland's CBD, JML provides PR and strategic communications services to businesses across the spectrum of industries including: technology, pharmaceutical, FMCG, financial, creative, local government and new media.JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comBlogger191100tag:blogger.com,1999:blog-6414305665803627038.post-38125857636686655692011-12-19T11:56:00.002+13:002011-12-20T12:25:57.165+13:00

The election has taught MPs a lesson in common sense about effective communication.From the endlessly amusing ‘scandal of the teapot conversation’, to nationwide billboard tampering in the name of tradition, this election was a fascinating study in communication.As is customary, many MPs across the country were ousted from their seats amidst a debate about their lack of insight into the voter

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-90929499501081787302011-11-01T15:49:00.000+13:002011-11-01T15:51:46.032+13:00

I’m delighted to be able to speak to you tonight at the launch of the 2011 TIN100 report. I first got involved in technology at age 11 when I built a crystal radio, using a diode, a coil and a tuning capacitor along with an aerial strung across the garden. It made a change from rugby, a sport at which I was particularly dreadful.So I get 6 layer printed circuit boards but I accept that they are

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-42451413014467935032011-08-09T17:17:00.001+12:002011-08-09T17:19:39.840+12:00

“The way to gain a good reputation is to endeavour to be what you desire to appear” – Socrates 469-399 BC. 2,500 years later Socrates still speaks the truth about the importance of practicing what you preach. A good, sound reputation has multiple layers, but there are two key factors without which a good reputation cannot be; trust and good practice. Trust and good practice have been familiar

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-3581408410080436822011-04-01T11:31:00.001+13:002011-04-01T11:35:10.520+13:00

The Christchurch community has been in disarray following the recent earthquakes, with many grieving and some homeless. On top of community values, the lines of communication between companies and their customers are now more important than ever.Customers grow to trust companies that offer relevant and timely information over sustained periods of time, backing up their words with action. It is

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-62985866848684453492011-02-21T13:15:00.005+13:002011-02-22T12:27:27.169+13:00

Eloise Gibson to the team. She’s blonde, she’s sassy and she means business! Eloise has previously worked as an environment and science reporter at the NZ Herald as well as an environmental and planning lawyer in NZ and London. Her favourite thing about JML so far (apart from the sunny stroll to work from her Symonds St apartment) is meeting JML’s different clients and learning how she can share

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-38347818646410309312011-02-11T14:02:00.001+13:002011-02-11T14:02:56.762+13:00

Almost 2,000 communication professionals from 46 European countries predict that press and media relations will develop predominantly into online media by 2013. Already over one million people own an iPad and messages can be sent around the world in a matter of seconds. Inevitably predictions show that traditional press will become redundant as fast-moving messages and news can be sent across the

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-73810101073029840882011-02-04T10:06:00.002+13:002011-02-04T10:41:22.729+13:00

Compared to the media frenzy at Copenhagen in 2009, coverage of the Cancun climate negotiations last year was relatively low-key.In fact the UK’s Guardian newspaper estimated that in the months around the conference the big US media (the New York Times, USA Today, the Wall Street Journal, the Washington Post, ABC, CBS, Fox, MSNBC and NBC ) ran fewer than 200 stories tackling climate change,

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-69153966592699696022010-11-23T12:33:00.000+13:002010-11-23T12:34:47.086+13:00

Social media has transformed the public relations world, demanding new skills and creating new opportunities. Social media not only provides a platform for a more personal and direct relationship between brand and audience, but also opens up the boundaries for external influence in products and services.While it initially looks impressive for a company portfolio to sport a blog, Twitter account

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-56239443239090294652010-09-30T14:36:00.001+13:002010-09-30T14:42:17.347+13:00

Effective public relations practitioners are able to demonstrate their achievements in a language their clients understand. There are several methods of measuring effectiveness. Similar to a trip to your favourite restaurant, the ‘menu of measurement’ is vast, and public relations practitioners must select the method of measurement most relevant to their clients’ communication objectives. First

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-26563404175841637222010-08-18T15:00:00.001+12:002010-08-18T15:04:44.851+12:00

New technology, consumer expectation and a changing reporting environment are changing the world of investor relations. Recently, the obligation of a company to communicate with its shareholders was mainly seen in annual and interim reports. With the 2007 ‘opt out’ amendments to 1993’s Financial Reporting Act, companies no longer have to send stakeholders financial reports unless they are

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-44184178063274165552010-07-07T14:41:00.004+12:002010-07-07T14:59:15.487+12:00

The practice of corporate sponsorship is becoming more like a Cinderella story than ever before.Companies are today’s Prince Charming; increasingly struggling to find the Cinderella who perfectly fits their glass slipper.In the past, companies would simply invest in a club, team, charity, cause or event and in return receive awareness, corporate social responsibility kudos, target audience

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-79321923268256301812010-06-21T08:44:00.002+12:002010-06-21T22:19:39.148+12:00

Building on its sporting PR credentials, JML Communications has been appointed as NZ PR support for the eighth edition of the Velux 5 Oceans yacht race.The race, established in 1982, sees solo sailors circumnavigate the planet in five stages, beginning on October 17. The French city of La Rochelle, will host the start and finish, and sailors will travel to:1. Cape Town (7,500 nautical miles)2.

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-22402624056353131512010-05-14T11:35:00.002+12:002010-05-14T11:43:17.362+12:00

There may be a war going on every day when you eat your toast and morning coffee.As you open the pages of your newspaper and watch or listen to the news, you probably have no idea how the forces of public relations and journalism have collaborated and sometimes fought to bring you what is happening in the world. Behind the news, who wins? Who loses? Who works hardest? You see the results every

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-27344996524151461682010-03-10T12:04:00.000+13:002010-03-10T12:06:06.520+13:00

One of the first rules of good PR is “front up” – state the facts when things go wrong and apologise, instead of hiding unfavourable information that will eventually come out (and it always comes out!). We’ve seen this principle being heeded a lot recently, with several high profile figures saying sorry to an audience of national and international media scrums, some even shedding a few tears. But

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-26618135022324212452010-02-22T12:33:00.004+13:002010-03-02T09:12:21.005+13:00

After all the hype surrounding the Copenhagen climate convention and John Key's last-minute attendance, little has happened to affect the public or show any definite signs of change. So what then was the point of this meeting and what has it achieved? The convention resulted in the Copenhagen Accord (http://unfccc.int/resource/docs/2009/cop15/eng/l07.pdf).Fifty-five countries, making up 80% of

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-79699180839737283032010-02-19T03:18:00.000+13:002010-02-19T03:18:52.419+13:00

Gone are the days when companies could respond to a crisis situation in time for television or newspaper deadlines. The rise of social media has seen several new channels added to stakeholder communications and they have already been tested by major NZ companies this year. One example is Vector’s response to customer’s affected by Transpower’s system fault which led to a blackout in much of

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-82062882165097504652009-10-10T04:20:00.000+13:002010-02-19T03:22:54.277+13:00

AWARD WINNING JOURNALIST GERALDINE JOHNS JOINS JML COMMUNICATIONSJML Communications is delighted to announce the appointment of Geraldine Johns as a senior consultant.Geraldine has a wealth of journalism experience. For 10 years Geraldine worked at the New Zealand Herald as a medical and political reporter, and as chief reporter. Included in this period was a stint as a Fulbright fellow with the

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-85398873209466855832009-10-07T04:30:00.000+13:002010-02-19T03:36:29.710+13:00

The event was an overwhelming success with 270 attendees from leading companies, such as Air New Zealand, and a range of speakers who highlighted the important ways that marketers can use digital and social networking tools in the rapidly changing media landscape.The quality of the speakers at DNNZ was superb including Justin Baird, Google’s Innovationist, who illustrated the importance of the

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.comtag:blogger.com,1999:blog-6414305665803627038.post-38248061555356622592009-08-27T03:30:00.000+12:002010-02-19T03:36:08.378+13:00

The Digital Now New Zealand (DNNZ) ‘09 forum [www.digitalnownz.co.nz] at Sky City on Tuesday September 22 will look at how the online space is being transformed by digital technology, interactive media and collaboration. The essence of building brands is now about learning to let go rather than tightly controlling marketing messages. DNNZ will examine the tools and strategies at the heart of the

JML Communicationshttp://www.blogger.com/profile/01922318234093891247noreply@blogger.com